What defines an effective brand today? To truly connect with people, the world’s great brands are speaking a new language of communication – a language which doesn’t just speak to consumers, but instead, speaks the language of people.
Mark Tutssel, Chief Creative Officer Leo Burnett New York, returns to Cannes for the Wildfire Seminar along with Jay Benjamin, Michael Canning and Kieran Antill of Leo Burnett New York, to discuss their views on the brands which will lead the conversation of the 21st century, and define a new benchmark of effectiveness.
Visit canneslions.com for more information.
